Blog

The old marketing tunnel is DEAD. The top down communication channel has changed – FOREVER. There is NO GOING BACK, marketers! 

It’s almost impossible to ignore the prominence of the entertainment industry in our news, culture and everyday social interaction. So how can it be used in brand promotion? 

Social media has a potentially huge impact on the focus of PR, as it opens up new and direct channels of communications and influences between a company and its customers. This article will provide insight into the role of social media in the practice of public relations. 

It could go down as the worst interview in the history of the NRL, but Darius Boyd’s disastrous media session at Wollongong in August 2009 serves as a timely reminder of the irreparable damage a poor media performance can have on an organisation’s reputation and image. Click here for the full story.