Issues and Crisis Management

"A company needs to have good business reflexes, to be able to marshal its forces in a crisis or in response to any unplanned event." Bill Gates

In the face of an ongoing issue or crisis, Marketing Elements is dedicated to helping our clients minimise sensitive situations by implementing innovative communications programs.

Issues Management

Issues management is about maintaining the viability and reputation of organisations by anticipating, understanding and keeping in touch with significant currents through society. It is the process by which organisations identify and evaluate the issues that may impact significantly on it.

Marketing Elements works with its clients to anticipate, understand and monitor issues which may potentially affect your business and reputation. Marketing Elements can develop an Issue Register to ensure your organisation is prepared and can minimise any potential impact on your business. By being in front of the issues, this will help establish you as a leader in your industry. We can then plan a proactive and reactive campaign that will help boost your organisation's leadership position in the media and your industry.

Crisis Management

Marketing Elements are expert communicators in a crisis. We can help you to respond to a business crisis in an effective, timely manner to avoid or minimise damage to your organisation's profitability, reputation or ability to operate.

Crisis communication is essential for every organisation. If you are not prepared for a crisis when it hits, or worse hits the media, you can do irreparable damage to your institution's reputation. A poor or ill-prepared reaction to an issue escalates it into a crisis which impacts professional standing, image and goodwill among stakeholders.

Marketing Elements can develop a Crisis Communications Plan to minimise negative public and media impact on your business. We can guide you through the critical stages of media management, handle the media onslaught, prepare and disseminate key messages to ensure minimal impact.

 
 

Marketing Elements regularly hosts crisis communication workshops. By the conclusion of one of our sessions you will be equipped to prepare for a crisis, face it head on and manage the media interest around it.

Our training is tailored to meet your individual needs. We use a variety of hands-on techniques and equip you with:

  • Crisis Response Team
  • Crisis Response Procedures (relating to all types of crises)
  • Medical protocols
  • Crisis control centre
  • Crisis checklists
  • Media policies and procedures
  • Communication with the community and other stakeholders
  • Communication with media

" The [Issues and Crisis Management for Institutions] workshop was by far the best workshop I have attended in my 15 years working in communications and publications in independent education. The messages were clear, concise and engaging and certainly put me on notice with regarding to dealing with the media in the event of a crisis. I believe Principals of schools would benefit from hearing their message and give them a greater understanding of the process involved in saving their school's reputation." Feedback on workshop hosted to schools sector from attendee.

- For the case study click here.