Sydney based digital marketing agency was this month pleased to achieve over $112,000 worth of media coverage, as Marketing Elements completes the first stage of Seeclear’s the brand awareness campaign.
Appointed in July 2009 to the account, Marketing Elements devised a public relations campaign to push Seeclear Director Brad Martens into the media spotlight and generate awareness of Seeclear expertise among senior marketing and advertising executives and small to medium sized business owners.
Marketing Elements developed a comprehensive strategy that identified key promotional opportunities, with a primary focus on media engagement and speaking and networking opportunities.
Seeclear’s key selling difference lay in Brad Marten’s expertise with small to medium sized businesses, and his ability to provide useful advice on how businesses can improve their online presence, regularly coming across common problems that even the biggest firms don't consider that can have a big affect on the bottom lineThe media strategy sought to profile Brad’s expertise by developing advice articles and blog topics for business, marketing and digital publications, both online and in print.
A media pack, which included images of Brad, article suggestions and professional testimonials, was designed for journalists to position Brad and his team as experts in their field.
Meetings with Editors were secured and articles were written on how to boost business results with tips from Brad on digital marketing activities.
A focus on quality ensured all articles published were lengthy and provided consistent mention of Seeclear’s contact details and photos of Brad.
This three month campaign exceeded all expectations, with coverage in print and online publications including Digital Media, Marketing magazine, My Business, Dynamic Business and B&T, leading Brad to comment, "I am so happy to be working with these guys and elated by the results achieved.”