Publicity and Media Relations

Marketing Elements are experts in media relations and publicity. Just click here to learn more about some our great campaigns.

With adept skills in writing for media and target publics, we prepare materials that have creative angles and concise messages to cut through the chaos.

But it's not just about writing a media release. It's about communicating your messages in a way that excites the media and gives your story the chance to make a real impact.

We create campaigns that get people talking. Our true skill is in working with journalists and understanding the requirements of different types of media to achieve quality media coverage. We will work tirelessly to fulfil your goals and grow your profile, your company's profile and your product or brand.

We have plenty of examples proving we can get the results you need in the media. Just click here for our case studies.

"The client service Marketing Elements offers is simply fantastic, but more than that, they constantly come up with creative ways to get us the results we want – plus more."
Wayne Rice, Brand Manager, Manassen Foods

 
 

Our Three T's For Representing Your Brand to Journalists

  • Transparency – There is nothing a journalist hates more than 'spin'. If a journalist feels they haven't the full story, then this can work to your detriment. We will present your brand in the best light but will merit journalists' trust and respect for your brand by building credibility earned through transparency.
  • Targeted – We don't send out mass produced press releases. We will only communicate stories to particular media we think will find the information useful. Strategic communications build positive working relationships with journalists. These relationships mean those journalists will be more receptive to your story. This will ensure cut through to the right people you wish to communicate with.
  • Timeliness – Meeting deadlines for a journalist is imperative. ME will build your brand by responding quickly and accurately to journalists’ needs. This will lead to a better relationship between your brand and the journalist.