The Marketing Elements DIY Small Business PR Package
Marketing Elements has made PR even more affordable for SMEs . You can choose to implement a public relations campaign yourself or get expert help from our team of PR Professionals.
It is so easy. Simply select one or more of the following options.
Do It Yourself PR
Purchase a complete DIY Public Relations Manual. The manual features everything you need to develop and implement your own PR campaign. This will be sent to you as an e-book for you to commence your PR campaign immediately.
The pack includes the following:
- Defining PR: PR vs Advertising, the role of PR in the marketing mix, PR activities
- The process: developing objectives, target audience and research
- Internal and external communication tools
- The media: how they work, what journalists want, which journalists to target, communicating and working with the media
- Media releases: how to write and deliver your message
- Writing newsletters: where to start, format, content
- Evaluating your campaign: how to measure and evaluate the campaign
- Other resources, links and support
With a little help from our experts
Stage I: What’s Your Story? – 30-45 minute session with a senior PR consultant to help you to determine your story and tips on how to write your media release.
Stage II: Media Kit - Preparation of a complete Media Kit containing a media release and other relevant materials including short bio or company profile or fact sheet.
Stage III: Media List – we’ll help you target the media which will work for you and provide a complete media list with names, phone numbers, emails and other contact information. This list will be tailored for your product or service.
To find out more about this package, just contact us.